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Jason Jacobs

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Top Stories by Jason Jacobs

It seems every five years or so there is a buzz in the channel about a new way to engage your channel partners, communicate with them more effectively and "stay top of mind". In the last two years, mobile apps for your channel have been the latest fad. But the reality is falling short of the promise. Downloads of vendor branded mobile apps are low and utilization is even lower. Why? And why is building a branded mobile PRM application a bad idea? 1. Build it and they will come... We can't all be Kevin Costner in Field of Dreams. The rest of us need to test our ideas and leave some things on the cutting room floor. Of course if you asked a partner, "would you like us to make you a mobile application.", they will say yes. If that is the depth of your market research you should be fired. Or made to watch a 24 hour Dances with Wolves  marathon like I did while my wife wa... (more)

PRM Software Is Only as Good as Your Workflow

Technology can do amazing things, but we’re still a long way from a program that can design and optimize a human work process. This is important to keep this in mind as you shop CRM or Partner Relationship Management (PRM) solutions. Too often people forget to first outline the source of their channel challenges, fall into the trap of unrealistic expectations, and implement software that only serves to automate the inefficiencies they’re trying to correct. The fact is that at first, the process of initiating new channel management systems sometimes makes things more difficult. I... (more)