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Jason Jacobs

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It seems every five years or so there is a buzz in the channel about a new way to engage your channel partners, communicate with them more effectively and "stay top of mind". In the last two years, mobile apps for your channel have been the latest fad. But the reality is falling short of the promise. Downloads of vendor branded mobile apps are low and utilization is even lower. Why? And why is building a branded mobile PRM application a bad idea? 1. Build it and they will come... We can't all be Kevin Costner in Field of Dreams. The rest of us need to test our ideas and leave some things on the cutting room floor. Of course if you asked a partner, "would you like us to make you a mobile application.", they will say yes. If that is the depth of your market research you should be fired. Or made to watch a 24 hour Dances with Wolves  marathon like I did while my wife wa... (more)